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Nature of Business :
The Art Shoppe is a family owned arts gallery on the beautiful pavements of Bozeman, Montana. They sell aesthetically designed frames to the all those art lovers around the area. This shop also hosts a virtual space for artists where they can easily share their art with others.
Marian, Manager for the coveted shop, explained , " Most of the people who adore our shop are the die-hard fans of the contemporary art, they are always thirsty for anything but not obvious. With Miracle Studios , i am looking for a website that can perfectly synchronise with the real life image of The Art Shoppe, it ought to have some flickrs of artist wisdom dotting around in order to quench the thirst of it's visitors."
The Challenge
After cruising through their current website, Miracle Studios brought some serious issue's for the discussion:
1) It was pretty much like a regular blog.
2) Design was pretty ubiquitous, and wasn't out the block.
3) Website fails to strike a friendly accord with its visitors.
4) Distracting colour combination
5) Un-readable fonts
6) Crying for an identity
Problems with their current website :
The visitors to this website were distracted by the colour combination of this website, the selection of colours was quite amatuer, the web site was sending out ripples of irritation.
It was very much out of the date, it wasn't confirming with the present quality trends in the web designing industry.
Also , the visitors to this website were the connoisseur's of art , who were always thirsty for seeing or feeling something artistic, where as the present website for The Art Shoppe was leaving an unpleasant experience for its visitors. It was kiddish in nature, an ultimate setting for a kid's store, but not suitable for a leading art's gallery in US.
Solution
Miracle Studios acknowledged the peculiarity of this project very well, they rose up to creat a professional website with shades of artistic elegance , the website is busy stealing the heart's of its onlooker's at http:/www.frameitup.com.
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