"Browse our appliance gallery, which includes retainers (hawley, wrap-around, spring) active plates (sagittal, schwartz, transverse), functional appliances (TwinBlock, bionator, Herbst), all-metal appliances (jackson, space maintainers) and plaster study models," said the client for this project in a telephonic conversation with Miracle Studios.

The reputed medical conglomerate , North Star, contacted Miracle Studios with a goal of revamping their website to increase conversion rates and to create a strong impression of the brand.

"Their current website was not doing justice to the "colossal brand authority" that North Star commands among its customers in the real life. All in all there was a huge gap between the image they portray in the virtual world (INTERNET) and what they were really in the real life. Our challenge was to fill that gap by creating an impressive website for North Star , which could perfectly blend with its real life image," said Mr Anshul Gupta, Project Manager, Miracle Studios.

Challenge

After an initial analysis, Miracle Studios noticed that the North Star’s old website was ridden with many problems which needed to be addressed during the redesigning phase.

1) Outdated web design

2) Unprofessional choice of fonts.

3) The color combination of website was pretty kiddish.

4) Confusing Navigation Path.

Solution

The creative geeks at Miracle Studios brainstormed over this project with the client. They hurled a long list of questions to the clients, the questions like:

1) The history of Company

2) What is their USP for success?

3) Who are their target audience?

4) What sort of effect or impression they want to leave in the minds of the visitors to this website?

After discussing all the questions with the client, the creative heads of Miraclestudios made a worksheet for this project , scribbled with all the guidelines for the web designer.

Result


Miracle Studios unleashed a definitive brand and professional image for North Star, which resulted in significant business benefits for North Star.

1) Positive Impression in the minds of customers.

2) State of art web designing

3) Easy to use navigation path .

4) All in all North Start witnessed a complete turn around of it’s online image.

"Immaculate, thanks a lot "Miracle Studios", for providing a definitive edge to the on line reputation of North Star," said the client for North Star.