Synopsis:

Naturino's early marketing success was the handy work of its “Kids Line”, a range of shoes that displayed its ingenuity of following the natural shape and line of the foot and substantiated Naturino's reputation as the producer of foot friendly shoes. Naturino was hugely successful getting acclaimed as a vivacious children shoes manufacturer due to the unique fitting properties of its shoe line that set new standards of comfort and fitness.

Naturino shoes were endorsed by paediatricians and foot specialists who approved their soft support, detachable innersole, and the flexible bottom that perpetuated  correct muscle development. Their shoes  complimented the adventurous urge of children to explore the world and at the same time also added the protective element that all mothers naturally desire.

Objective:

Miracle Studio had been working with Naturino since early 2000s when the footwear giant initially approached them to optimize its impact in the internet. Naturino was a fast growing children footwear manufacturer who needed a trustworthy yet dynamic digital partner that could develop and implement a long term online marketing strategy. Naturino's vision was to trade online and to implement that cherished goal they instructed Miracle Studio to develop a high impact web site that would convincingly launch them into the realm of online shopping. Miracle Studio was selected because of its ability to deliver diverse technical specifications and its inbuilt tenacity to popularize Naturino's reputation of excellence in design.

Solution:

Miracle Studio had been actively associated with Naturino's PR and Marketing team in the past and had in depth information on their shoes brand; That inherent wisdom facilitated the creation of a web site that delivered the same high end service experience that was commensurate with Naturino's off line shoe stores.


A unique feature incorporated in the web site was the 'single page checkout facility' a pioneering add on that validated Naturino.com as the only Italian web site to implement an Ajax based one page checkout. This feature drastically reduces the drop of rate of customers at the time of the buying process by encapsulating the complete check out process into one easy page.

To improve the web sites versatility certain semantic modifications were made to its design to make it accessible to a wider range of audiences, regardless of whether they have JavaScipt or Flash.  To speed up the on line shopping procedure the web site was re-modified to accommodate a new functionality known as 'quick buy' that permitted buyers to add items to the shopping cart without being diverted from the product listing.

Result:


The new web site designed by Miracle Studio's artisans is a giant step forward for Naturino that has comprehensively launched the company into the online trading domain. The functionalities created by Miracle Studio has buttressed the brands designer image. The 'single page checkout facility' has improved the conversion rate by nearly 50 percent more than delivered by a multiple page format. The zoom feature has enabled customers to view shoes in intrinsic details. Miracle Studio's feature rich designing solutions has been acclaimed by the digital industry, and Naturino web site has recently been conferred the title of NMA site of the week