Introduction:

Planta Analytica LLC is a proficient analytical laboratory specializing in methods validation and testing for a plethora of companies consisting of biotechnology, pharmaceutical manufacturing, raw materials, and manufacturers of products meant for consumers, or associated with agriculture, veterinary medicine and more. Their product portfolio envisage contract services that pertains to analytical chemistry, microbiological testing, plus stability testing and storage programs.

Planta Analytica a state of the art facility stationed in 39 Rose St. Danbury, CT 06810, has always stood steadfast for its uniform quality commitment, and top of the line customer services across its operations. Their laboratories are FDA plus DEA registered and function under existing Good Manufacturing Practices (cGMP). The laboratory is fully equipped with modern scientific instruments for delivering accurate results and is self sufficient to meet every regulatory and client requirements.


To serve the analytical needs of their clients they have an in house team of skillful testers equipped with incomparable knowledge of scientific monitoring, sampling, and testing. All their efforts are directed towards substantiating professional, accurate servicing in a cost effective way.

The Challenge:

With a huge list of on line competitors and a few major players with a five year head start gaining foothold in the on line market was no laughing matter for Planta Analytica. The challenge was to reciprocate the same success of testing and analysis achieved offline into visible achievement on line through automation of majority of their business. Planta Analytica wished that the methods invented for encouraging and approaching customers to access their web site should be innovative, fun provoking, and diverse. They envisaged an on line campaign that integrated dynamically with their off line advertisement activities. Planta Analytica plan was to build its online presence and drive traffic to its web site for generating an improved conversion rate.

Plant Analytica was a state of the art testing laboratory that specialized in purifications solutions, so their focus was to present those services in a professional and eye catching manner which threw light on their testing and analytical processes. They also required a newsletter that customers can sign up to and receive updates on any new analytical techniques and upcoming events that the company was organizing.

The Solution:

Miracle Studio designed the web site keeping in mind the ultimate aim of Plant Analytica, which was to erect a site that was both simple to use as well as enticing to the customer. The newly designed web site had a separate news area and a newsletter. Plant Analytica were now well equipped to keep their customers updated with the very latest information regarding their analytical and purification methodologies. The menu of the current web site contained easy to navigate categories, search options, and clear product descriptions.

Conclusion:

Customers now have the facility to learn about the latest testing and analysis techniques offered and all the information they need to know about various processes. There are multifarious aspects of the company's analytical and testing procedures that require large amount of information regarding benefits they bring as well as the health risks involved. The information presented by the new web site fulfill the simplicity parameter and is also consistent with the proposed attractiveness factor.

Kindly take a glimpse of serious and professional web design of Planta