From the editor's desk

email marketing
Top email marketing challenges and ways to tackle them
Email marketing forms an important part of your sales process, but there are various challenges to make the most of this significant marketing tool. Many email marketers find it really tough to adapt the new strategies leaving the old and not those successful practices. But where there are challenges, there are also solutions that can help you to build a successful email marketing campaign. 1. Subject lines and pre-header are given no importance One of the most common practices followed by the email marketers is that the most important things are done at the last second. At times, email marketers think about the subject line of the email at the last moment when they are about to send the email. In today's new era of personalized computing, tablets and Smartphones have a significant role so it is important that the subject lines and the second subject line of the email are catchy enough t grasp customers’ attention. The consumers a
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