Web marketing or internet marketing is the most obvious and one of the most crucial stages after website designing and quality page layout. What segregates quality web marketing from others, is the adherence to internet marketing ethics and ethical SEO.

All reputed web solution firms operate on a principle of best practices and perform clean, white hat, ethical optimization-meaning that they work fully within the rules published by the search engines.

They also abstain from using hidden texts or links, doorway pages, cloaking, link farms or any other practices considered to be unethical by the search engines. Following the laid down codes of ethics is not difficult and in fact it actually helps the search engines find, index, and rank your sites.

Following are some of the established SEO code of ethics:

• Websites are meant for users, not for search engines. It is unethical to deceive users or present different content to search engines from what is displayed to users, which is commonly referred to as "cloaking."
  
  
• It is undesirable to participate in link schemes designed to increase the site's ranking. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
  
  
• Avoid hidden text or hidden links.
  
  
• Most of the search engines object and disallow automated queries.
  
  
• Irrelevant contents and mere key words can lead to termination of registration.
  
  
• Multiple pages, sub domains, or domains with substantially duplicate content are not considered as serious offences.
  
  
• It is equally important to provide a website with proper hierarchy and relevant external links only.
  
  
• Don't create pages that install viruses, trojans etc.
  
  
• Websites are meant only to promote their respective causes without interfering the workings of other websites.

Subsequently, web solution firms adhering to SEO ethics make it a point not to accept new clients in competition with any client's current contracted key-phrases. This extends as far as the keyword phrase(s) that their SEO contract is specifically targeting during the breadth of the initial promotion contract (3 or 4 month term).

It is prohibitory to misrepresent the content of a site as a way to spur traffic, to use a customer as a testimonial without consent or permission and to promise a result that one cannot deliver.

Many of the spurring techniques are hard to detect and although search engines might find it tough to decipher; other SEO professionals can easily detect such tactics. All one needs to do is report a scam against the website.

The major search engines will investigate a detailed, accurate and properly filed spam report, with ultimate removal of the offending site a likely outcome. Developing a website or product is a tricky business, and has little or no scope for mistakes like getting the registration cancelled.

There are several reputed web design and seo companies, like Miracle Studios delivering their expertise in web solutions.  Expert web design advice is recommended to ensure that nothing is overlooked, that major Search Engine Optimization opportunities are identified and understood, that includes respecting internet marketing ethics and ethical SEO.