Web designing is an art. To achieve a superior product there is a need for harmony in site design, usability and detail. In addition, one has to plan for issues like search engines, site optimization, domain registration etc.


To get you going in setting up your web portal, here are some important web designing facts:


Web Site Design

If you are starting new, the best advice will be to keep things simple. Your site should focus on the product and be user friendly.


Here are some web designing facts to facilitate you to work out the most appropriate web site design:


a) Your site says a lot about your business. Make it look professional. If your site looks professional, people are going to think the same about your business. Seeking Professional help for your initial set up is therefore highly recommended.


b) Ensure that your web site clearly defines your business and your product. This should be on the opening page itself as the rest of the website design flows from it.


c) Make your site interesting to cater to the interest of the visitor. An attractive site generally gets attractive amount of visitors.


d) Have a strategy for interaction with your visitors. It could be an email newsletter, feedback box or even a free gift you are offering.


Web Site Usability :


One of the biggest turn off for a client is a site that does not navigate as per norms. So to increase the usability of your site, ensure you get the following factors worked out.


a) Have bold and simple page titles and headlines that clearly explain the contents of your website.


b) Provide a search option if your site has a large content or multiple products.


c) Structure the page to be user friendly i.e. break it into smaller paragraphs with subheadings. Also, use hypertext to lead to sub topics.


d) Every page should have a link to the home page and hyperlinks to every product you offer.


e) Have only thumbnail photos on the primary page with links to better quality high-resolution photos incase the user is interested in enhanced viewing. Avoid clutter on the page.


Other Details

Once you have a well-designed and easy to use site in place, it would pay to ensure the following:


a) Get your domain name secured. Your domain name should enhance your brand name, e.g. your name @your business.com.


b) Use the services of a good web hosting company. With affordable cost of web hosting these days, this should not be much of a problem.


c) Have a loyalty program in place. Reward your repeat users with discount offers or free mementos.


d) Use graphics and tables to explain your product.


Therefore, it is these simple aspects, which lay a foundation of a great website design. To know them is half the battle won and to implement them, well sky is the limit.



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