Synopsis :

Rocky, the film made for the paltary sum of US $ 1 million, was shot in a run-of-the-mill schedule of 28 days, was a unexpected hit at the box office, it engrossed over US $ 117 million, won three osc
ars and embraced positive reviews which helped to launch the career of a new comer Sylvester Sttallone.The movie narrates the whimsical story of Rocky Bolboa, an uneducated but good hearted debt collector for a loan couch in Philadelphia. Rocky is also a part timing club fighter who get a chance to shot at the world heavy weight championship where a pitted contender breaks his hand.

" Rockyfigs.com ships seven waves of action figures which are replicated from the original movie. It's an accomplishment in the present retail market. When the movie released in its early 1970's, i was heart wrenched in to action packed sequences & it's spell binding story. I was inpired so much that i decided to launch a new toy's line , i tried my best to skulp all the characters from the movie. I simply cann't think about any other toy company that would have put in so many effort and resources to create something like "Rocky Figs " . In return , we recieved special invitations from Wal Mart , Toys RU and KB, askin us to showcase our products in their glistening toy galleries." said Mr Brian in an live chat with Miracle Studios .

" In initial five years the website witnessed warm reception from all over, the traffic to the website was sky rocketing and also the sales desk was quite busy. But for last three years , the growth chart is heading downwards, the traffic to the website is also fairly nimble. That's when i am suggested by my friend to try Miracle Studios , for these guys are very creative, they are master's in creating concept based websites. In this redesign , i am looking for a unique concept based website that can bind it's visitors in to a spell on the word go ." further added Mr Brian.

The Challenge

After sailing through their current website, Miracle Studios found that there were some issue's like :

a) Confusing architecture of the website

b) Lack of clarity in branding

c) Outdated logo

d) The web design was also quite out of date....

e) Use of dull colours

Problems with their current website :

Most of the visitors were getting lost while naviagating the website, also the structure of website was imposing hurdles in finding the information.

Website's clumpsy structure was posing several problems. When this website was not guiding a prospect to the order form, conversion was bound to be low. Prospects were those occassional visitors to the website that may leave due to the distractions on the website. On the other hand, the existing customers might be looking for the recent updates figured in the Rocky's kit, were also encountering difficulty, which was leading to the feeling of anger and disrespect.

Also , Rockyfigs.com, was unable to leave an everlasting impression in the minds of it's visitors, Miracle Studios saw the need to create a brand identity that was memorable enough to give RockyFigs an unrivalled distinction that their toy's line deserved.

Solution

Miracle Studios created a concept based website for Rockyfigs to celebrate association with the legendary hollywood flick. The website was shrouded in a rugged look, different ensemble's of Sylvester Stallone were used in the main header section. Also all the toy's character were artistically embelished, the clumsy structure of the website was sacrificed for a new easy to use navigation path. The task of re-designng Rockyfigs was quite daunting with :

1) Creative branding of the whole website

2) Designing a new logo

3) Using whiskers of flash

4) Highly usable navigation path

Results

Rockyfigs is now flourishing in the booming toys market and also gaining in the terms of ROI (return on investment ). Brian is extremely grateful to MiracleStudios for creating a memorable branding and a powerful image for Rockyfigs.