Software, without a shadow of a doubt has made life so much easier for the common man, and so is reckoned as a brilliant tool.  It has made some hitherto noxious and difficult tasks so much more enjoyable and pleasant. An artist giving tips for logo designing would have to make his/her way to a graphic designer but now with the help of software like Photoshop; a brilliant concept can quickly be turned into a reality.


But while it has made tasks like programming, accounting and designing easier and more cost effective, these software have also put specialized tasks in the hands of those who are not qualified to handle them.


Just because you own a copy of the quick books, doesn’t mean that you are an accountant and a copy of the Photoshop doesn’t give you the right to give tips for logo designing. The problem is that some hard headed people armed with these software and little else insist they themselves will design the logos for their business. So for the benefit of such wannabe designers here are some tips for logo designing.


Tips for logo designing

Don’t use photographic images


Avoid using photographic images in making your logo. It will give your design an amateurish, clumsy look and will be completely ineffective in conveying the message. The purpose of a beautiful logo is to induce instant recall, enabling your brand to reach out to its target audience. A logo should act as a teaser and should intrigue the consumer to know more about your company. A photographic image will give your logo a heavy, superficial look and will not generate any interest in your consumers.


This is first of the four important tips for logo designing


Don’t use a lot of colors


Limit the use of colors while designing your logo. It’s not a rainbow you are designing (unless that’s your logo). Your logo shouldn’t look like a kaleidoscope of colors. A logo’s effect must be instant, and using too many colors will only reduce your logos recall.


The purpose of your Logo


Be sure how you intend to use your logo before designing it. All other tips for logo designing will be in vain if you are not sure of the logos intended use. For example a drop shadow might make your letterhead look impressive but will not look good if used as embroidery on your designer shirts. Keep the end use of the logo in mind and you won’t make the usual fatal errors.


Avoid using illegible fonts


An illegible font may look attractive from a distance but is, nevertheless, illegible. A fancy script is likely to look great on your monitor but just imagine how hideous it will look on a bill board when you drive by at 65 miles per hour. As for done to death fonts, like the comic sans – don’t even think of using them! Following tips for logo designing is all about adhering to the basics.


But still it’s an earnest request that as soon as your budget allows, hire a professional graphic designer to revamp whatever logo you are currently using. Believe me it will only help your business. Tips for logo designing won’t turn you into a Rembrandt, so don’t hurt your business by acting like one.


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